Wednesday, July 8, 2015

Marketing Claims Targeting Women

Marketers have long ago realized that women have a tremendous power.

Women control over $20 Trillion in world-wide spending.
(Source: Muhtar Kent, Chairman of the Board and Chief Executive Officer, The Coca-Cola Company, October 2010)

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. Nielsen Consumer 04-02-2013  
"In a survey conducted by SheKnows, 52 % of the more than 600 women surveyed last fall indicated that they purchased a product based on the marketer’s portrayal of women. Messages and videos for companies such as Nike, Always and Under Armor have achieved wide viewing. The Dove Real Beauty Campaign was even recently named the #1 ad of the 21st century by Advertising Age."


But why do women need to pay more? From simple razors, shampoo and hygiene products to fashion, haircut and even mortgages, women just pay more and don’t demand equality.

Gender pricing is a fact of life.


Awareness is the first step to change.